strategy mapping Academic Essay – Write My School Essay

Explain the process of strategy mapping and how it relates to performance management and establishing value propositions. You may discuss
this theoretically or use the Glacier Inn case study presented in the Armitage and Scholey (2009) document in your readings to serve as an
example for integrating these ideas. Alternatively, you can use the Hazard Action Zone case study presented in Murby & Gold document (see
background readings) if you’d prefer.
Paper details
Assignment Overview
Explain the process of strategy mapping and how it relates to performance management and establishing
value propositions. You may discuss this theoretically or use the Glacier Inn case study presented in the
Armitage and Scholey (2009) document in your readings to serve as an example for integrating these
ideas. Alternatively, you can use the Hazard Action Zone case study presented in Murby & Gold
document (see background readings) if you’d prefer.
Armitage, H., Scholey, C., (2006). Using strategy maps to drive performance. Society of Mgt.
Accountants of Canada. Retrieved from:
http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_MAG_Strategy_Mapping_March07.pdf
Assignment Expectations
Your essay should be 4 to 5 pages long and include the following:
Introduction: In this part of your essay you will need to introduce your topic and provide a very brief
overview of the key points you plan to make in your paper.
Analysis: In this section you will present the actual comparison and contrast between BAA’s approach to
the Balanced Scorecard and more traditional approaches.
Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to
convince your reader (aka, your professor) as to your position.
Additional Instructions: Your essay should be 3 to 4 pages in length (not counting your title page or
references). You must include a list of references. APA formatting is preferred. Do not paste in sections of
text into your essay. All of your work must be written in your own words. It’s OK to use a short quote
now and again, but quotations must be in quotation marks and properly cited. Intext
citations should be
used anytime you are borrowing somebody else’s ideas, or information. That is to say, if you are
borrowing a thought from a publication from J. Neutron’s article written in 2010, that section of text must
be followed with (J. Neutron, 2010). Quotations, data, and general ideas (put into your own words) should
all be cited.
Required
Reading
Review:
MacKay, A., (2004) A practitioners guide to the balanced scorecard: A practitioners’ report based on:
Shareholder and stakeholder approaches to strategic performance measurement using the balanced
scorecard. Chartered Institute of Management Accountants. Retrieved from:
http://www.cimaglobal.com/Documents/Thought_
leadership_docs/tech_resrep_a_practitioners_guide_to_the_balanced_scorecard_2005.pdf
Review Chapters 16
and read section 7.2 of:
Murby, L., Gould, S., (2005). Effective Performance Management with the Balanced Scorecard: Technical
Report. Chartered Institute of Management Accountants. Retrieved from:
http://www.cimaglobal.com/Documents/ImportedDocuments/
Tech_rept_Effective_Performance_Mgt_with_Balanced_Scd_July_2005.pdf
Read the following:
Armitage, H., Scholey, C., (2006). Using strategy maps to drive performance. Society of Mgt.
Accountants of Canada. Retrieved from:
http://www.cimaglobal.com/documents/importeddocuments/tech_mag_strategy_mapping_march07.pdf
Also take a look at the following web page and download the Strategy Map in a word document. This is a
real simple example that will assist you in your strategy mapping discussions
National Institute of Standards & Technology [NIST]., (2012). Baldrige Program Strategy Map. Retrieved
from: http://www.nist.gov/baldrige/about/strategy_map.cfm

:)