McDonalds Case Study – Business Policy/Strategies
Work type: Case study
Pages: 4 pages 1100 words, double-spaced
Academic level: Undergraduate
Subject or discipline: Business Studies
Title: Writer’s choice
Number of sources: 3
I am taking Business Policy/Strategies Class.
McDonalds Case Study.
• Copy Text book Ch 3 &5
• What is Strategy by Michael PorterFile
• Projects Research, links:
• Research and Writing Assignments
PROGRAM LEARNING OBJECTIVES (PLO): Students will:
- Acquire and demonstrate analytical and problem-solving skills within various disciplines of business—accounting, economics, finance, management andmarketing;
- Learn to describe, discuss and analyze current events in American business with attention to the global, social and ethical dimensions ofevents;
- Acquire the communication, research and technological skills needed to analyze a business situation, and prepare and present a maanagementreport;
- Develop critical thinking abilities and a foundation of ethical principles that allows them to work effectively, respectfully, ethically and professionally with people of diverse ethnic, cultural, gender and otherbackgrounds.
COURSE LEARNING OBJECTIVES:
- Demonstrate the ability to think strategically about a business organization, its business position and how it can gain sustainable competitive advantage. PLO #1,2,4
- To be able, when faced with an unstructured business situation, to identify the key factors driving problem or situation, additional information needed to understand the situation, and to be able to set priorities for decision and action. PLO #1,2
- Prepare a professional analysis of a business situation, including assessment of market conditions, financial analysis and strategic choicesPLO #3
- Be able to clearly communicate applied business concepts, both orally and in writing, while integrating knowledge gained in earlier Intensive courses.PLO #2.
COURSE STRUCTURE AND FORMAT
This class is a capstone seminar; therefore, students must provide substantial classroom input derived from readings, your individual research, case analysis, your work and organizational experiences and current events in business.
A typical class will likely include elements of formal lecture associated with assigned readings or related topics on strategy, and discussion of relevant activities news and events in the business world.
Assignment #2Case 25 – McDonald’s:Using the McDonald’s case study from your text, perform an Internal Analysis of McDonalds.
- What source of competitive advantage does McDonald’s have, and is that position supported by its internal resources?
- VRIO Analysis – In order for companies to transform these resources into sustainable competitive advantage, resources must have four attributes that can be summarized into the VRIO framework
- Is McDonald’s strategy is adequately supported by its value chain Value Chain Analysis – assess the relationships between the elements in McDonald’s value chain
- Recommendation -What steps could CEO Easterbrook take to fix the problems McDonald’s faced? Specific guidelines and formats will be discussed in class and available on MOODLE
(Length: 3-5 pages excluding appendices and works cited if applicable.)
Written Case Analysis
You will have four case analyses papers to prepare over the course of the term; We will be discussing the case analysis requirements in detail during the class.
The grading criteria for each assignment will be based upon two components,
1) content and the application of the various business disciplines you have been exposed to, and
2) the quality of your writing.
Use lists, graphs, as needed to clarity and understanding. but make sure you give credit where credit is due. All papers are to be typed and the School of Business and Management requires the use of The American Psychology Association (APA) publication guidelines as a standard for all papers
I will upload copy of Textbook & Michael PorterFile
- Text book Ch 3 &5
- What is Strategy by Michael PorterFile
- Projects Research, links:
- Research and Writing Assignments
Guidelines on Case Study Analysis
Using a case study as a learning tool is a proven method used to increase a student’s appreciation of the complexities of running a business. The desired outgrowths of this method are to
1) increase your skills at focusing what’s relevant and important,
2) broaden and improve your critical thinking skills by developing and evaluating alternative solutions,
3) apply techniques learned from previous courses, and
4) make real plausible decisions.
Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as a company consultant to make critical assessments and recommendations. There are no right or wrong answers to the Case question, as your position is well-defended. Prepare your report with proper documentation of sources, both internal citations and a complete reference list. The written format must be consistent with APA format.