Professor Instructions for Product Analysis/Evaluations Assignment:
You will write an indepth
1500 word analysis, evaluation and marketing recommendations on one of the following three
products or services: Fast Food Restaurant, Kitchen Utensil or Frozen Pizza.
The objective of this assignment is to build upon the content of the textbook and classroom lectures by analysis and
evaluating a current product or service. This assignment will require you to evaluate, analyze, a product or service based on
the topics listed below.
You are required to observe, evaluate and analyze the following issues:
â¢ What product or service was evaluated? Discuss and point out several specific examples of the product or service based on
the 4pâs of marketing .
â¢ What aspects of the product or service had a positive influence on your perceptions of your overall experience?
â¢ What aspects of the product or service experience had a negative influence on your perceptions of your overall experience?
â¢ What other aspects of the physical evidence were present in the purchase of your product or service?
â¢ What recommendations would you make to improve the overall product and customer service experience?
Please be specific and detailed with your answer.
Please Note: This assignment is not limited to the above listed items and should include any of the additional items listed
â¢ Investigate and Analyze the Companyâs History and Growth
â¢ Identifying Strengths and Weaknesses Within the Company
â¢ Gather and listing Information on the External Environment
â¢ Analyze Your Findings
â¢ Identify Corporate Level Strategy
â¢ Identify Business Level Strategy