Business Plan Breakdown 1—The Choice of Business
This is the first milestone of your business plan—the choice of business.
Tasks:
Complete the following tasks:
Using the Internet or the University online library resources, research different projects or initiatives that could be implemented in the business.
Create a 4- to 5-page research paper that includes:
An explanation of the initiative, its mission, its vision, its core beliefs and culture, and its social
responsibility commitment, if applicable.
A comprehensive venture description, including the industry in which it will be participating, the type of
organization it will be, the needs to be satisfied by this initiative, the strategic advantage it has, and the legal structure it will take.
A justification of the choice of this initiative for your final project.
A description of the research methods used to assess the feasibility of this opportunity (e.g., surveys or
statistics), including a succinct strengths, weaknesses, opportunities, and threats (SWOT) analysis, to address industry trends, environmental trends, the target audience, and the competition.
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