children’s wear ZARA is the mass market and Dior is the high brand
Discipline: – Design
Type of service: Research Paper
Spacing: Double spacing
Paper format: APA
Number of pages: 3 pages
Number of sources: 0 source
Paper details:
Objectives:
To become familiar with undertaking a shop report on children’s wear. This is a valuable skill to understand and is utilised regularly within the fashion industry.
(((((Comparing between ZARA and DiOR)))))
Expected Learning Outcomes
Demonstrate the ability to synthesize design concepts and ideas from the research.
Demonstrate the ability to collate research and present it in a way that generates new trends concepts to develop the design process.
Description:
Visiting a shop to see collections and current trends is one of the best ways to be well informed. This assignment emphasises the importance of shop reports and market analysis.
The shop-reports meant to keep you up-to-date with market trends of garment construction, finishing techniques, fabrics, colour stories, merchandising, what is selling at retail, what’s on the sale and what customers are responding to most.
This practice is utilised by designers working within commercial design companies that launch new ranges continuously.
Task
Analyse the collections sold and the retail shop experience.
Select two Children’s wear brands from two different market levels, for example, one being at designer level and the other from Mass market level.
For Each brand provide the following information;
Brand, Logo, Brand history:
Designer/s:
Market Level and product category
Analysis of current collection – with photographs/ detailed drawings
Theme and color story,
List of fabrics used: (fibre content and specific fabric names)
Types or categories of garment
Garment details: (beading, fabric prints, contrast stitching, pleating, washings, logo buttons, logo rivets pockets, sizes and shapes, garment fit, etc.)
Merchandising of garments: the must-have-item/s:
Number of pieces of a given style on a rack/ on display:
Available size range:
The overall statement of the collection
Your personal response to the collection
The Retail Shop Experience
The shop layout – Visual Merchandising
Atmosphere – lighting, music, scent, colour scheme
Does the shop layout complement the collection? Why or why not?
The customer: Age, occupation, lifestyle, etc.
The location of the shop: what does it say about the customer and aesthetic?
Other designers/ brands have their retail spaces adjacent to the boutique/ floor space. Are they very similar? How and why?
Shops in proximity: do they share the similar price point and customer audience?
What kind of experience does the architecture/ interior design give the customer? How do you feel within the shop? And how does it relate to the customer and their choices of fashion?
Submission Requirements
Written report with supporting images bound in A4 size booklet (600 – 800 words)
Title Page with project & personal details.
Double-spaced, 12pt. Arial Font
Assignment Weightage
This assignment will constitute 10% of the total assessment for the module.
Assignment Criteria
Assessment will be based on the following criteria:
Market Research (20%)
Brand & Collection Analysis (20%)
Retail Experience (15%)
Formulation of Written Report (20%)
Cohesiveness & Presentatio