Strategic Management of Philip Morris

Paper instructions:

***The objective of this report is to identify a decision management made for a corporation that affected its sales. It can be anything around the past five years. The company is Philip Morris International Inc. and it is for a senior level class pursuing a bachelors degree in business administration.

1) Executive Summary (written last, summary of research)

2) Brief History of Company (2 pages)

3) External and Internal Forces

4) Resources of Company

5) Strategic Decisions

Why does the company act or make decisions today?

What effects from past strategic executive decisions of the company are affecting the company today?

o Why and what are the strategic decisions made today that has effects from past strategic decisions?

What are the strategic decisions that are happening in the news currently that are affecting the company?

What are they doing to create external or internal factors to off-set the decisions made in the past?