Paper details
The organisation is General Motors
Part One: describe the steps in the new product development process for one of the organisation’s products or services.
Part Two: explain how the total product concept model applies to the organisation product.There are many diagrams of the
total product concept that students can use and apply to their chosen product.Student need to take the model and adapt it
with captions to reflect the various characteristics of chosen product.
Final Part: assess how the product elements meets one core customer group’s needs and wants
