Paper details
In the last decade the hospitality has seen an explosion of innovation in communication technology, which has both
benefited and created challenges for the industry. In this scenario, we will continue to build on our Best Western (former
Strathconan Hotel) case study from our inclass
exercises from the past few weeks.
You have been hired as the General Manager of the Best Western Hotel and you want to update the communication
technology for your organization. Your paper shall consist of the following items;
Required content for your paper:
Identify the various methods of communication that exist for hoteliers to communicate and engage both with guest and
employees. List the advantages and disadvantages of the various technologies.
Based on the Best Western hotel, your location, target market and staffing requirements, which communication tools will you
use and implement? Explain why you chose those specific tools. This will require different vehicles of communication and
tools in order to be effective and meet the needs of the various stakeholders.
Explain your strategy and timeline in launching the various stages of your communication strategy. Please describe how
you will use the technology, monitor its progress and effectiveness and measure if it was a successful endeavour.
