Assignment 9: Developing a Newsletter
The National Association of Trauma Specialists (NATS) has a monthly newsletter,
Traumatic, that focuses on research findings in brief, the association’s lobbying efforts at
the state and national levels, and interpretations of and opinions about proposed
legislation that may affect emergency care.
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The NATS leadership now wants to produce a second monthly newsletter.
This new one will focus on the people who provide emergency care. The idea behind this
newsletter is to humanize the process for NATS members.
The thinking is that the stress level is so high among people who work in emergency
medicine that a newsletter is needed whose content is very personal, empathetic and
inspiring, thus making people feel better about themselves and their work.
Your supervisor at ProCom has asked you to come up with a name, an editorial
treatment, and a design for this newsletter.
Here are four general steps for this assignment:
1. Name the newsletter. (Explain why you selected this title.) How do you plan to
distribute it (mail, e-mail, Web site link, etc.)? What is its tone?
2. Develop a list of information categories that will appear in each issue. Don’t forget to
consider items of interest to employees. Your newsletter must include two-way
communication (NATS officials to NATS members as well as NATS members to NATS
officials.)
3. Prepare several short articles (an average of three to five paragraphs each) to bring
your information categories to life. Strong verbs and short sentences work best. Feel free
to add direct quotes by NATS officials and/or employees.
4. Come up with a workable design. (You may use a newsletter template.)
5. Add appropriate headlines and headers above your articles and information categories.
Note: The newsletter should be created in Microsoft Word, thus keeping everyone on the
same page. Please read Chapter 14 (Newsletters) in your textbook before starting work on
this assignment.
You will be graded on clean designs, captions, headline, and general writing.
Note: This assignment should be submitted in Word (œ.doc or œ.docx) format and
named œyourlastname_9.doc.
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