Developing a growth strategy for a single location fashion store into a fashion retail chain.

The strategic business planning methodology outlines an actionable framework for achieving Zippcode€™s strategic goal. This methodology includes four (4) key phases._x000D_

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  • Identify Industry trends and competition

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  • Identify target customer segments and characteristics of each segment

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  • Analyze competition and identify value proposition

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  • Review current competitive position of business

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  • Identify areas of competitive strength and opportunity gaps

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  • Evaluate strategic alternatives

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  1. Business visioning

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  • Outline and shortlist strategic choices

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  • Analyze opportunity gaps

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  • Select desired strategic choice

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  • Business strategy development

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  • Develop a retail mix to implement strategy

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  • Develop blueprint for three (3) year strategic plan

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  • Establish specific objectives and allocate resources

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  • Cascade into monthly strategic plans

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  • Define implementation plan and phases

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