Case Program Implementation, Community Organizing, and the Marketing

Paper instructions:

Your task for this case assignment:

read the following article and answer the following questions:

Bullock K., McGraw S.A. (2006). A Community Capacity-Enhancement Approach to Breast and Cervical Cancer Screening among Older Women of Color, Health and Social Work 31(1) 16-25

1. What was the target community for this intervention?

2. Describe the processes of assessment, engagement, and implementation with an emphasis on community enhancement and community participation.

3. What factors contributed to the success of the intervention? What alternative avenues could have been pursued (i.e. what other types of interventions) to increase cancer screening in this community? Have such avenues been proven to be successful?