business plan outline sample

1) Executive summary:

For many the executive summary is considered to be the most important section of the business plan.

The purpose of the Executive Summary is to provide an overview of the business plan, answers the reader’s initial questions, and create interest in and sell the excitement of the business.

In a page and a half or more, the Executive Summary summarizes your business plan. One way to conceptualize the Executive Summary is as if it is your business plan œboiled down to its bare elements. The Executive Summary is generally one of the last pieces of the Plan written.

Some question that have to be asked when writing this part are:

a) Provide an overview of the business plan: The Industry, Strategy, Operations, Marketing and Personnel

b) How much money is being requested?

c) What are you going to do with the money?

d) How long do you need it for?

e) How the funds will be repaid?

f) How can you assure me that I will get my money back?


The Industry section is not intended to provide specific detail into the businesses operations, marketing or finances of the business, but rather to provide a basic understanding of the industry in which the business operates. Use industry statistics and aggregate data to build evidence for your business case.

Some question that have to be asked when writing this part are:

a) What are the most pressing environmental factors in your industry? Consider all environmental factors: Economic, Legal, Technology, Demographics, Social/Cultural, Substitute Products, Political/Legal, Suppliers

b) What are the key customer trends?

c) What are the competitive forces that drive your industry?

d) What recent changes have happened lately in your industry?

e) Who are the key competitors in your industry?

f) What actions have major competitors taken lately?

g) How competitive is your industry?

h) How has your company adapted to environmental factors?


i) How has your company adapted to competitors?

j) What are the opportunities and threats within your industry?

k) Identify a trade organization that supports your business type:

l) What industry is your business in? Describe:

m) Identify an industry related magazine or other sources of industry news.

3) Company:

The Overview of the Business, Company section is not intended to provide specific detail into the businesses operations, marketing or finances of the business, but rather to provide a basic understanding of the company given the industry in which the business operates. In general industry relevant terms describe your company.

Some question that have to be asked when writing this part are:

a) What does your business do to make money?

b) What products do you produce/provide?

c) What products categories do you produce/provide?

d) What are the key factors for success in your business?

e) What are typical margins in your industry?

f) What resources do you need to be successful?

g) What are the opportunities and threats in this industry?

h) Describe your business.

i) Describe your product and services:

j) Estimate the average sale in dollars per customer

k) What is the relative size of your business?

l) What is your estimated total sales revenue:

m) What is your geographical footprint?

n) Where/how to you distribute (sell) you product?

o) What types of margins does your company produce?

p) Discuss some of the basic history and background of your business.

q) Where is your business located?

r) How many employees do you have?

4) Competition:

The Competition section is your opportunity to discuss your competitors. With as much specificity as possible describe who they are, where they are, and how you plan to position yourself in relationship to them and your customers.

Some question that have to be asked when writing this part are:

Who are your top 3 (top x) competitors?

Who is your top number 1 competitor?

How does your top competitor threaten you?

What advantages do these competitors have over you?

What advantages do you have over these competitors?

On what basis do you compete with these competitors?


What are you doing or what can you do to beat these competitors?

Why do non-customers buy from these competitors

What are sales, revenue, margin trends of you and your competitors?

What are the benefits of your competitor’s products?

What are the key competitive issues for you against your most pressing competitors?

Note: For the last part, I already started maybe it could help you its here:

Competition will be there for every business and for this there are many of them in different scales. The main advantage that competitors have is the market share. Their products are already known in the market and the consumers have them as their preferred goods. In other words, in order for a new product to be introduced a change in the consumers’ behavior has to be made. Another threat is the money. Competitors have sufficient money to invest on producing quality products. The non-consumer may still buy from the competitors as a result of brand royalty. This is where by the consumer gets to buy a product due to its popularity in the market and his personal experience with the product in the past.

Note: English is not my first language so please try using as simple wording and phrases as you can. Keep it simple just make the reader understand the business in an easy way, and please do not use any reference from outside.

Note2: The entire business plan is attached just so you can see how it is written and so you can learn more about the smart toy store business plan proposal.



(c.500 BC- c.1500 AD

Paper instructions:

Looking at the 2000 years (c.500 BC- c.1500 AD) in the western world, what do you think was the most significant (in your reasoned opinion) person, event, movement, or occurrence Once you have determined this, write either an essay or a one act play (if you are feeling creative) discussing your choice. Include some historical background to the event and explain why you believe it to be the most important using specific examples

(Double-spaced, using a 12 font size. Even margins on both left and right edges of paper). It should address the topic and answer all the questions posed. It should be logical and free from unnecessary opinion. Sources should be adequately referenced (preferably with footnotes or endnotes and a bibliography. The History Department prefers the Chicago Manual of Style format). You should use at least 4 sources (excluding , encyclopedias, Wikipedia). No more than 2 should be from the Internet !! and two from books or journals (that is, track down the references that the article cites and use those). Know your sources! That is, be familiar with the background of any author and be aware of any bias or agenda which the author may have.