Harley Davidson
Discipline:
Business
Type of service:
Case Study
Spacing:
Single spacing
Paper format:
Not applicable
Number of pages:
1 page
Number of sources:
0 source
Paper details:
single-spaced 12 size font times new roman
answer 4 of the questions
Harley Davidson: Chasing a New Generation of Customers
1.Why did Harley Davidson feel like they needed to hire a Chief Marketing officer (be specific)?
2.What did the research tell them about the Harley brand? The Harley lifestyle?
- 1.What did core customers think?
- 2.What did young adults think?
3.Conduct a SWOT analysis on Harley based on the facts of the case
4.What would you do if you were CMO Mark-Hans Richer?
- 1.House of Brands or branded house?
- 2.Role of Buell in portfolio?
- 3.What are the reasons for your answers?
