Paper instructions:
You will analyze the case study œGeneral Electric . Use this link:
http://media.pearsoncmg.com/ph/bp/bp_akamai/kotler/General_Electric.html
Include responses to the following questions in your analysis:
Why did GE implement a limited distribution strategy?
How was GE able to evoke an emotional buying experience for customers purchasing appliances?
How was GE able to move upstream in price?
