Veeck as in Wreck

Veeck as in Wreck

Discipline: Management

Type of service: Other

Spacing: Double spacing

Paper format: APA

Number of pages: 2 pages

Number of sources:

2 sources

Paper details:

Memorandum

Rationale for requiring strict adherence to this template
Internal and external communications serve as a form of branding and can communicate an image; therefore, companies try to establish a “look-and-feel” in its communications that it believes most reflects its desired image. It is doubtful that companies use APA 6th ed. as the format foundation of its communications. Communication types will vary depending on whether the communication is internal (within the company) or external (outside of the company—such as clients or business alliances). For this assignment, a memo correspondence has been requested to simulate an internal correspondence between an employee and his or her manager.
As many sport organizations possess a strong marketing focus, do not be surprised if future employers expect strict adherence to its “communication guidelines.” For instance, Nike is as much a sport marketing company as it is a sporting apparel retailer. Some companies incorporate communication guidelines as part of its “brand guidelines.”
To protect its brand name recognition within its industry, a company may require its employees to write out the company name instead of using an abbreviation. The company may also require that its employees use “we” instead of “I” when communicating to clients as its representative. The company could be trying to institute a culture of “teamwork” among its employees, while expecting that “team” image to be reflected in communications to its clients.
Furthermore, requiring employees to communicate in the same format makes it easier for quick interpretation of information by the recipient. The more familiar a format becomes to the reader, the more natural it will be for the reader to review the information in the most efficient manner possible. In other words, your instructor asks that you help facilitate the grading process by following the format requested in this document.
 
How to utilize this memo template
There is a Word ™ and PDF ™ version of this template on eLC. The Word ™ template can be saved under a different file name on an employee’s (student’s) computer. Employees can then work from that memo template to ensure formatting consistency with memo boxes, headers, and footers. Also provided is a completed assignment (of a different book) to help gauge the quality expected of a submitted memo report.
The following sections will discuss specific requirements relating to the extra credit assignment.
Formatting the written sections of the assignment
Employees (students) are encouraged to use bullet points where appropriate. Business writing encourages a thorough, yet succinct, writing style.
The following are other formatting requirements to which employees should adhere when writing their extra credit assignments:

When using bullet points, use sentence punctuation when there is more than one sentence associated to the bullet. However, never punctuate the last sentence or phrase associated to a bullet, as the period encourages the reader’s eye to stop. By not using a period at the end of writing associated to a particular bullet, the reader’s eye to move quickly to the never bullet or paragraph

Orphan words (where only one word is on a line), such as above, are discouraged

While occasionally necessary, bulleted statements are intended to be concise

Writing should use a Calibri typeface with size 11 font

Do not use paragraph indentions for this paper. Rather, leave a space between paragraphs

First headings should be bold, and only the first word should be capitalized—unless it is a   proper noun

When referencing something from Veeck as in Wreck, employees are expected to consistently cite the book page (p. 25)

Citations should be in accordance with APA 6th edition

Do not use “I” in this paper; rather, write in third person (as in this example)

Please be consistent with tense (keep with either a past or present tense, though present is more common in business communications)

Do not end sentences with a preposition (e.g. to, for)

Avoid colloquialisms and slang in professional writing

Avoid unnecessary words, such as “really” and “very”

Sentence structure should flow and be easy to read

Sentence structures should vary to keep the reader interested

Length of paper is less important than quality of the information

There should be two lines following the completion of a paper section

By adhering to the above guidelines, employees are well on their way to receiving positive feedback.
Required sections for this assignment
There are three required sections for this assignment, which should be titled as follows:

Summarization of Veeck As In Wreck

Veeck’s influence upon event promotions

Building from Veeck’s innovations utilizing current technologies

Employees are able and encouraged to find other sources that support their opinions. The second and third sections of this assignment could benefit from the use of additional resources.
Grading criteria
In completing this assignment, it is expected that employees will read Veeck As In Wreck. Therefore, the writing should reflect a strong understanding of the book’s content; emphasizing Veeck’s many contributions sport event managers.
While this example is three (3) pages in length, the actual assignment can be no more than two (2) pages total (references do not count—and should be a separate page).
To receive full credit (5 points) on this assignment, employees (students) must adhere to the requested format, exhibit strong grammar, provide meaningful content, while properly citing all information they use.
The following are ways employees may not receive full credit (5 points):

If employees do not follow writing guidelines, they will automatically lose one (2) points

If writing quality is not to the level expected in a 4000 level class, they will lose (at minimum) one (1) point

If information is not cited properly, they will lose (at minimum) one (1) point

If the written content is not sufficient, they can lose “up to” three (3) points

Please note, it is not possible to lose more points than available with this assignment. Employees could, however, receive a grade of zero (0).
Employees will not get an opportunity to “re-do” this assignment, as the expectation is that they will work on these assignments diligently, and come to the manager (instructor) during his office hours with any questions prior to the deadline.
 Please refer to the manager with any questions.
Regards,
Gregg Rich