Ted Barker – guerrilla marketing

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For your chosen brand, identify an area of their marketing communications mix (e.g. advertising,_x000D_
social media, PR etc.), and using relevant theory, critically analyse its effectiveness, making recommendations as to how it could be developed in the future. This should be achieved through_x000D_
a situational analysis of the brand. Provide recommendations as to how it could be improved. Your recommendations should have a clear time plan and consider the budgetary implications_x000D_
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I would like this essay to be written about Ted Barker focusing on their guerrilla marketing tactics as part of their marketing mix. I have chosen Ted Baker because it is one of the great British brands that has annually been thriving in the past years with the success of their unique and low cost marketing strategy._x000D_
This essay needs too include:_x000D_
Critically analysing a selected aspect_x000D_
of a chosen brand’s marketing communications mix._x000D_
include theoretical frame works and images. create a brand positioning map_x000D_
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This essay needs to include: indept analysis of ted backers marketing strategy as seen in guerrilla marketing. When does and don’t guerrillia marketing work for ted baker. An overview of Teb baker general Integrated marketing commination (IMC) channels and how does guerrilla marketing fit. Promotional objectives and strategies. Include business frameworks such was SWOT and one other framework._x000D_
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