Instructions:
Review the Target Canada website at: http://www.target.ca/en/
Required:
Based on your review of this Target Canada website, explain how Target has Segmented its Canadian market in each of the Main dimensions identified by the text. Use Figure 14.7 [Page 437) in the text as your guide.
You must submit your completed work in the format illustrated below.
Guidelines:
? Geographic segmentation:
Explanation
? Demographic segmentation
Explanation
? Psychographic segmentation
Explanation
? Behavioral segmentation
Explanation
Your submission must reflect your understanding of the Dimension in the Target Canada context.
