Strategy of hospitality management
The BRIC countries will soon be major exporters of tourists in the world. As tourists from the BRIC countries become major clients of 5 star properties, companies will need to shift their focus. You are a consultant and are required to answer the three questions below as this will help your client (a 5 Star hotel chain based in Geneva) to define their strategy for the future.
1. Your client needs to understand the statistics. Please explain for each of the BRIC country how the number of international tourists (tourists from BRIC countries travelling to other destinations) will expand between now and 2020.
2. What does the new influx of BRIC tourists mean for your client?
3. What are your recommendations to the CEO of the company, what actions would you require him to take? Please ensure your recommendations are based on solid rationale