Strategic Management 02

Paper details

011 – Assignment: 4500 Word Report

The second individual assessment is a 4,500-word coursework assignment, in report format, which will require you to undertake a critical evaluation and analysis of your selected company’s Strategic Capability, and from this, determine two strategic options for further evaluation, and from this, one option for a review of implementation issues. Students can choose any organization, e.g. former and current place of work or from the literature – generally an organization of your choice.

Using appropriate analytical tools, critically evaluate the resource capability of your selected company highlighting the companies threshold and unique resources, and its core competencies. Critically review opportunities for achieving competitive advantage from value chains and networks, identifying appropriate strengths and weaknesses (maximum of thirty marks, 1,500 words – Learning Outcomes 1, 2, 4).

From the information gained from Assignment 1 and the strategic capability analysis review in this assignment, review the ‘strategic fit’ of your selected company (maximum of ten marks, 300 words – Learning Outcomes 4, 6).

From the strategic fit analysis, identify two strategic options available to your selected organization (maximum of twenty marks, 900 words – Learning Outcomes 5).

You will then apply appropriate theoretical models to evaluate the feasibility, acceptability, and suitability of each of the strategic options identified. This will enable you to choose and recommend which of the identified strategic options should be implemented (maximum of thirty marks, 1,500 words – Learning Outcomes 5, 6).

Finally, you are required to identify the implementation challenges associated for the chosen options, and explain how these challenges might be best addressed (maximum of ten marks, 300 words – Learning Outcomes 3, 4, 6).

The appropriate use of appendices will be required to support your analysis.

ARU – BA

Strategic Management 02

4500 words

 

Introduction	300 words	Introduction to the company, missions, objectives, goals   Appendix – Financial accounts of the company Key public information
Internal Analysis	1500 words	Value Chain Analysis 7Ss Analysis Product Life cycle analysis Integration analysis   Identify key strengths and weaknesses and then identify strategic capabilities on the company
External analysis and Strategic fit	400 words	Link the main findings of Strategic Management assignment 1 and identify Critical success factors   Compare those to “core competences” and evaluate ‘strategic fit”
Strategic options	1000 words	Identify strategic options (two options) using Porter’s Generic strategies and Ansoff’s matrix   Critically analyse which one of these options fit well with the company
Feasibility and acceptability and suitability analysis	1200 words	Take each of the two strategic options and analyse each using Feasibility and acceptability and suitability analysis and recommend one option that fits best
Conclusion and recommendations	300 words	Summarise key findings and implementation issues   Suggest a time frame and identify limitations of the strategy