sociological theory

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Review any two presidential campaign advertisements featured on the following USA Today website (cut and paste this address into a browser)._x000D_
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http://usatoday30.usatoday.com/news/politics/political-ad-tracker/most-recent#race=President_x000D_
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One ad must be in support of Barak Obama, and another must be in support of Mitt Romney._x000D_
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Then, write a 1000-word (minimum) analytical essay using any two concepts from different paradigms covered in this unit ( functionalism, critical theory, exchange and rational choice theories, symbolic interactionism, phenomenology, and ethnomethodology.) . Your essay must (1) identify, (2) define, and (3) apply each of the concepts, with the last of these analyzing some facet of the advertisement using the concept._x000D_
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All essays must have a brief introduction with a thesis statement and identification of the two ads viewed (use ad title on webpage). For each concept, the body of the essay must address the three criteria specified above (identify, define, apply). A concluding sentence reiterating the thesis statement is also required at the end of the essay._x000D_
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