p>SOCIAL MEDIA RESEARCH PAPER
What is expected in your analysis
• Explain why you chose this campaign
• How and why did the campaign go viral?
• Who are the key players that initiated the campaign, and what was their interest in doing it? What historical circumstances triggered the campaign? (track the source of the campaign)
• Who was the intended audience?
• In your estimation, what were the weaknesses and strengths of the campaign? What was the effect of the campaign and how long did it last?
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