minimum 3000 words, no more than 3500 words.
preferably recommed to write about Proton automobile company. (not compulsory)
This paper is a final year degree level strategic management subject.
Must write about company’s mission goals, objectives and strategic analysis of the relevant internal and external factors.
eg. PASTEL, porter’s 5 forces, SWOT, etc.
references must be at least 10 journals and 10 other resources.
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