Products Product Life Cycle
The Product Life Cycle is a useful tool for managers to use.
(a) What is the Product Life Cycle?
(b) What happens at each stage (detailed answers are needed
(c) Give two examples of products that are currently in each stage.
(d) Why do you believe the products are at the stage where you placed them?
(e )Why is the Product Life Cycle a strategy tool?
Two organizations that departmentalize by the products they produce are Pepsico and Proctor & Gamble. Select ONE of these corporations. Use the corporate web site to help you prepare your answers.
(a) Describe how their products are departmentalized.
(b) Does it seem like the corporation has logically grouped similar products together? Why or why not?
(c) What do you believe are advantages for the groupings that are used?
(d) What are the disadvantages for the groupings that are used?
(e ) Has there been any change in the groupings in about the last ten years? If so, what was it?