Planning the Media

Planning the Media

Discipline: Marketing

Type of service: Term Paper

Spacing: Double spacing

Paper format: APA

Number of pages: 8 pages

Number of sources: 5 sources

Paper details:

Read the case, “Planning the Media” found in chapter 14, pages 530-533.

  1. Develop a paper to analyze this case, which will include the following:

Title page with the name of the case, name of the course, your name, and the date submitted.   Then use these headings verbatim to organize and write your paper:   Overview, Analysis, Conclusions and Recommendations.  You may use subheadings of your choice.     Integrate the material we study in the class to show understanding and command of the concepts and theory.    (See the grading rubric to give you further insight into how this term project will be evaluated.)

  1. Double space, one inch margins, 11 or 12 font; 8 to 12 pages.
  2. Use at least five professional references (APA style preferred.