Customer Relationship Management Grade Sheet
1. Students have selected three different types of retail formats for CRM comparisons. Selections must include retailers that are using CRM aggressively to maximize sales and profit. (10 points)
_______/10
2. Each retail format specifically and thoroughly details what each retailer is doing in terms of a comprehensive CRM program. Measurable results must be included where they are published.(20 points)
_______/20
3. Students have successfully compared/contrasted the 3 retailers to determine what might be considered best practices. (10 points)
_______/10
4. A work cited page, with a minimum of 4 sources, must be included. MLA format. Wikipedia will not count as a source. (10 points)
_______/10
5. Student’s written assignment is professionally presented and free of proofreading and grammatical errors. (10 points)
_______/10
