Paper instructions:
A detailed description of the service industry
A description of how a service marketing plan is different from a product marketing plan, including any terminology unique to services marketing
A detailed description of your service business
A description of your target market
The strategies you plan to implement and why they were chosen
Pricing
Promotion
Value creation
Mapping of the service experience
Packaging
The tools you will use to evaluate your marketing plan’s effectiveness
A summary that reflects on the challenges of selling and delivering a non-tangible product including how the quality of customer service should be managed in a service market and will apply to your chosen career
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