Throw light on the following marketing terminology:-
- Marketing Planning,
- Offerings and Brands,
- Target Markets Positioning & Segmentation,
In what ways do consumers make a purchasing decision? Explain the Model of Consumer Behavior?
What is a brand and how does branding work? How is brand equity built, measured, and managed? What are the important decisions in developing a branding strategy? Distinguish between brand equity and brand valuation. (20 marks)
What marketing strategies are appropriate at each stage of the product life cycle? How should marketers adjust their strategies and tactics for an economic downturn or recession?
What are the characteristics of products and how do marketers classify products? What is product differentiation? Give classic examples of real time product differentiation?
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