Question 1
Throw light on the following marketing terminology:-
- Marketing Planning,
- Offerings and Brands,
- Target Markets Positioning & Segmentation,
- Competition
(20 points)
Question 2
In what ways do consumers make a purchasing decision? Explain the Model of Consumer Behavior?
(20 points)
Question 3
What is a brand and how does branding work? How is brand equity built, measured, and managed? What are the important decisions in developing a branding strategy? Distinguish between brand equity and brand valuation. (20 marks)
Question 4
What marketing strategies are appropriate at each stage of the product life cycle? How should marketers adjust their strategies and tactics for an economic downturn or recession?
(20 points)
Question 5
What are the characteristics of products and how do marketers classify products? What is product differentiation? Give classic examples of real time product differentiation?
(20 points)
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