Marketing concept and its relationship to marketing myopia

Marketing concept and its relationship to marketing myopia

Instructions

Type of service:                Writing from Scratch

Work type:         Essay (any type)

Format:                APA

Pages:   3 pages ( 825 words, Double spaced

Academic level:                Undergrad. (yrs 1-2)

Subject or discipline:      Human Resources Management (HRM)

Title:      Marketing

Number of sources:        3

Paper instructions:

Marketing Myopia Essay: As discussed in the Unit I Lesson, the marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets.

In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.

• Your essay must include an introduction.
• You must also reference at least one journal article from the CSU Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources.
• Your essay must be at least three pages in length and double-spaced—not counting the title and reference pages.
• All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.