oyo jeans
Paper details
The Management Brief represents the culmination of all your work on this module. Having undertaken an environmental audit on three market regions for the first module assignment (on INTERNATIONALIZATION OF KOYO JEANS FROM HONG KONG) and studied internationalization process and its management, you are now required to independently evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business. Your evaluation and recommendations should be presented as a Management Brief.
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A concise summary of key findings from your environmental analysis that justify further internationalization and your evaluation and recommendations should be presented as a Management Brief, using the framework given below and presented to your tutor for assessment through the usual channels, in Moodle through Turnitin.
Your Management brief should include:
1. Title Page
2. Table of contents
3. Introduction
4. Environmental Audit (Current markets)
(concise presentation of the key finding from your environmental analysis drawing conclusion to validate need for all the choices you will recommend. i.e further international development, new host country, strategy to adopt, entry mode etc.)
Detailed SWOT/TOWS analysis
Lifecycle analysis
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5. Internationalization
External Analysis (new host countries)
“ Macro, micro and lifecycle
Evaluation of National Competitive Advantage
Evaluation of mode(s) of entry (Suitability and feasibility)
6. Conclusions and Recommendations (including pros and cons)
8. References
9. Appendix (if required)
Your assignment will be assessed using a rubric (marking criteria). The full pdf can be found on your moodle page.
Your assignment should include in-text citations and supported with a full List of References at the end of the assignment. You are expected to use the CU Harvard Referencing Style. Please refer to the CU referencing guide.
Please remember that when you submit your assignment, you need to include:
o Your Name
o Your Student ID number
o The Title of the Assignment
Word Limit: 2500 words, using the standard Management Brief format described above .Please note that you will lose marks if you exceed this word limit by more than 10%
Submission Deadline: via Turnitin by date available on moodle, as a single document with your full names (Surname first then other name(s)) and student number on the title page.
EXECUTIVE BRIEF RUBRIC
Please see assignment two grademark rubric on moodle.
