Integrated Marketing Communication planSelect a current product (Iphone 6), and pitch a new Integrated Marketing Communication plan (IMC) to your client.Createa Microsoft PowerPoint presentation of 8-10 slides that includes the following components:Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).
