This formal analysis and critique of an ongoing issues or image management campaign will incorporate the more complex
concepts of strategic communication, including messaging environment, audience research, measurements and evaluation
mechanisms, overarching persuasion strategy, and specific communications tactics. Building on the more static, snapshot
approach of the S/M/M/R (Sender/Message/Medium/Recipient) analysis, for this you will select a broader messaging
campaign and evaluate its ongoing effectiveness relative to its objectives in a written assignment of approx. 1,2501,500
words. Include bibliography sources and citations
