Paper instructions:
How does Hormel use its website www.hormel.com to promote its store brands? Is the site designed more to promote the company or its brands?
Check out the Spam website at www.spam.com. How do you think Hormel is able to successfully sustain this brand that is often the punch line to a joke?
Be sure to provide thorough and comprehensive responses to the questions. Your work must show that you have taken the time to do the research and think about your responses.
