The Case company for the semester is AustraliaââšÂ¬Ã¢žÂ¢s largest travel retail business, Flight Centre Limited (ASX: FLT). Because it is an ASX listed company all announcements made to the market are available on the company website. Continuous disclosure laws mean that all information that may affect the share price must be released to the market. You should have also read the 2013 edition of ââšÂ¬Ã…œFamily, Village, TribeââšÂ¬ .
You must analyse CardnoââšÂ¬Ã¢žÂ¢s business model using the template from Johnson, Christensen and Kagermann (2011) ââšÂ¬Ã…œReinventing Your Business ModelââšÂ¬ . (Article Attached)
There are two components to the assignment. DonââšÂ¬Ã¢žÂ¢t bother with an introduction and conclusion; itââšÂ¬Ã¢žÂ¢s an analytical exercise rather than an essay.
1. Analysis of Flight Centre Linited as a business model
a) Research the existing information on FLT, including market updates and annual reports. Using the Johnson, Christensen and Kagermann framework of customer value proposition, profit formula and key resources, describe the business model of Flight Centre Limited. (25 marks)
b) How well do you think the ââšÂ¬Ã‹Å“brandsââšÂ¬Ã¢žÂ¢ all fit together? Is it logical or are some things unclear to you? (10 marks)
