Healthcare Marketing MAR371: large outgrowth and decline among several important demographic groups

Healthcare Marketing MAR371: large outgrowth and decline among several important demographic groups

Type of Service:Academic Writing

Work Type:Research paper

Format:APA

Pages:1 page – 275 words, Double spaced

Academic level:Undergrad. (yrs 1-2)

Discipline:Health Care

Title:Healthcare Marketing MAR371 – Week 3 Discussion

Number of sources:1

Paper instructions:

To post your answer click on the title Week 3 Discussion above. Then in that forum, click on Create Thread.

Answer the following question in your first post:

Mary Hayes is the director of patient engagement in a relatively large city in the upper Midwest. In a strategic planning committee meeting, the marketing director had presented an overview of the latest demographic projections of the region, which were somewhat disconcerting. “The region is showing a large outgrowth and decline among several important demographic groups,” the marketing director noted. “There is a 1.6% decline in the important demographic of 26- to 40-year-olds reflective of our declining economic opportunities for jobs, and there is a decline in the 60- to 75-year-olds, who are moving to retirement locations.”    

The group agreed that this was a situation facing many similar communities in the upper Midwest, but the hospital had two competitors of good size in the region. Provide your recommendations as to strategies to consider at this stage of the life cycle for the organization and the market.

Source: Chapter 12 Problems (Essentials of Health Care Marketing  – Berkowitz)

Three posts are required for this week’s discussion. You should post on at least three separate days throughout the week (one initial post plus two responses = three total).

Please put together complete and well, thought out responses. I am looking for original input so please share your thoughts and experiences so we can all learn from them. Please make sure that you back up the posts with factual information from the textbook, research, work/life experiences, etc.

I am looking forward to some great discussions!

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