Health Care Marketing in Practice

Assume you are a chief administrator of a health care organization. You are having a meeting with the Board in two weeks. In preparation for the meeting, you

reviewed the current strategic positioning of your organization and the marketing plan. Select a health care Website for this assignment.

Write a two to three (2-3) page paper in which you:

1.Describe the Website and state why you selected this specific organization.
2.Using the Product / Market Opportunity matrix model, create a matrix for this organization based on the information available and any other supporting

documentation you can find on this organization.
3.Consider the segmentation used for the matrix you created, assess the viability of marketing to another segment.
Your assignment must follow these formatting requirements: