Google CUSTOMER VALUE

Paper details

A. Critically discuss how different authors, researchers, consultants or practitioners define what customer value is.
B. Describe how customer value is perceived, produced and delivered in your (or chosen) company. You may want to consider the whole company or one of its SBUs or indeed any of the core products/services that the company produces and delivers to customers.
C. Conclude by recommending changes your (or chosen) company should make in order to become more effective in producing and delivering customer value that provides competitive advantage and is profitable.