Global Marketing Success and Failure

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Use your textbook and the Â University online library to find one recent success and one recent failure in international marketing. Write an article on what makes for success in international marketing. Include the following in your article:

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- For each case, describe the product or service, its domestic position, and the countries where it was marketed.
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- For each case, summarize marketing activities in the foreign country.
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- What were the most important reasons for the success? Explain your answer.
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- What were the most important reasons for the failure? Explain your answer.
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- When discussing the reasons for failure, explain what you think the company should have done differently. Be specific in your answer and give examples.
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