The case study for this assignment is “Mary Kay Inc., Building a Brand in India”. The case_x000D_
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assignment can be found on page 189 (chapter 7) of the textbook. The discussion questions for_x000D_
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this case provide a framework for the case analysis. You are to respond to each questions_x000D_
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given the results of the secondary research you will do. The case in the textbook may or may_x000D_
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not represent “real” companies, however the cases includes important marketing business_x000D_
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decisions that companies consider in a global economy._x000D_
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Then, respond to the following questions in a MS Word document. Please find, use, and cite references to support your positions here._x000D_
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QUESTIONS_x000D_
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Is Mary Kay an “international firm”, a “multinational firm”, or a “transnational firm” as defined in this course and based on its marketing strategy? Why?_x000D_
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What global market-entry strategy did Mary Kay use when it entered India?_x000D_
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Is Mary Kay a “global brand” as defined in this course? Why or why not?_x000D_
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