Gawker Media

  1. Case Study: Gawker Media

    1. Instructions

    1. The case analysis method is an excellent learning tool as well as an important assessment instrument. It helps develop your ability to synthesize textbook material and various situational factors. You will analyze a series of cases during the course. You should be able to identify the core issues and suggest solutions. A particular case may deal with issues or concepts that you have not yet reached in the textbook. In that situation, you are expected to research the textual materials to develop your analysis.

      For this module, you will analyze the following article:

    1. Write the case analysis in a 4“6 page Word document. Apply the course readings, classroom discussions, and your personal experience to the case analysis. Include answers to the following questions in your analysis:
    • Would you consider Gawker Media an ethical company? Why or why not? Provide specific examples.
    • If you were one of Gawker’s marketing managers, would you sell remnant advertising space to possibly shady buyers or to graphic artists? œRemnant advertising refers to get-rich scam ads. Gawker offers such space to emerging graphic artists from all over the world. Does this make business sense?
    • Denton lives and works out of SoHo (NYC), but his company is incorporated in Budapest. Why would he incorporate in Budapest when he lives in NYC? What are the pros and cons of incorporating overseas?

     

    Also provided is an attachment of general instructions for case studies. 
    Download and read it for more information on how to analyze a case.

    Guidelines

    The APA (6th ed.) is the guiding manual for form and style for this project. No more than 15% of your paper should be from direct quotes. No reference can be listed on the reference page that does not first appear in the text of your paper. Please make all papers double-spaced, with a page number and your last name on the top right corner in the header, with 1 margins on all sides. Please use Time New Roman, 12 point font.

     
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    General Instructions for Case Studies

    A case study is a short description of a real business situation. Analyzing case studies gives you the opportunity to apply those concepts to real business problems. Cases are generally written for several types of analysis. Usually, there is not a œright or wrong answer. Rather, cases provide a vehicle for you to demonstrate your understanding and ability to apply course concepts. You must use appropriate sources (properly cited) to support your position. Check your analysis by assessing how well it demonstrates your subject knowledge. If your answer relies on your impressions of the topic prior to taking this course, it is likely that the analysis is not your best effort.

    Simply answering the questions which are part of the case is not enough; consider the questions to be clues to the important concepts and facts. You are strongly encouraged to use the following outline so that your analysis is organized appropriately:

    1.Identify both the key issues and the underlying issues. In identifying the issues, you should be able to connect them to the business principles which apply to this situation.

    2.Discuss the facts which affect these issues. The case may have too much information. In your discussion, you should filter the information and discuss those facts which are pertinent to the issues identified above.

    3.Discuss your tentative solution to the problem and how you would implement your solution. What actions would you propose to correct the situation, based on the knowledge you have gained in this course? Be sure to support your recommendation by citing references in the text and in the supplementary readings. You should also draw on other references such as business periodicals and relevant journals. Remember that an ANALYSIS is more than simply a SUMMARY of the Case Study.

    4.Discuss follow-up and contingency plans. How will the organization know that your proposed solution is working? What should they do if it does not work?

    　

    It may be helpful for you to œrole-play this assignment. Your presentation should cover the points listed above. By œrole-playing the situation, using the questions at the end of the case as hints, and by using this guide, you should be able to develop an action-oriented analysis with a recommended course of action.

    Your analysis of each case study should be a minimum of 4 pages and written in APA format.

    Evaluation Criteria:

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    Have you identified the critical issues/problems in the case and analyzed the key facts related to the issues/problems?

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    Have you discussed a tentative solution that addresses the issues/problems and how you would implement your solution?

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    Is information from the textbook and other sources integrated into your analysis appropriately? For all sources, you must provide complete citations.

    　

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    Is the paper professionally presented? Remember your audience. It is important to present your information as clearly and succinctly as possible. (Do not sacrifice thoroughness for mere brevity.)

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    Please proofread carefully for grammar and spelling errors.

 
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