Fair Trade
Discipline: – Trade
Type of service: Case Study
Spacing: Double spacing
Paper format: APA
Number of pages: 3 pages
Number of sources: 3 sources
Paper details:
One of the hottest trends in retailing is the fair trade movement. Fair trade is defined as “the practice of purchasing from suppliers that pay workers a living wage, considerably more than the prevailing minimum wage, and offer other benefits such as onsite medical treatment” (Levy, Weitz, & Grewal, 2019, p. 39). Retailers are realizing that consumers need to feel like a company is about more than making a profit in order to become (and remain) loyal brand supporters. As such, the list of B Corp certified companies is growing!
To help facilitate a lively discussion of this trend for our class, you will identify a FAIR TRADE retailer and conduct a mini-case study on its business. You’ll provide a brief history and background (How did it start? Growth? Fair trade principles? Sustainability? SWOT?), describe its financial situation (business model, retail channels utilized, yearly sales) as well as information about the relationship with its suppliers (US-based, international, labor practices, story telling). If available, you can also provide forecasting information for the company’s growth and sustainability.
You will also choose at least one example of the company’s product and describe the production process (materials, labor, shipping, supplier only or is there a direct retail option), highlighting the fair trade aspects. Include images in your paper or, if possible, bring the actual product to class on the assigned day we’ll discuss. On the day the case is due, you will need to be prepared to provide a 1-2 minute summary of your organization to the class, if called upon, as well as be prepared to answer questions and elaborate.
