Faris, S (2012) Ground zero: A Starbucks “ free Itlay. Bloomberg Businessweek.
According to the article, Italy poses a reputational risk for Starbucks. Examine some of the challenges Starbucks face in addressing that risk. Determine whether there is a strategic advantage to entering the Italian market. How should competitor’s marketing strategies inform and influence Starbuck’s entry into this new market? Should it even enter italy at all .
The resources 3 one should be peer reviewed
