Ethics

1) Cortese offers three models (pp 94-100) that may explain the way minorities have historically been presented in ads: Equal Presentation Model; Social Reality Model; and Cultural Attitudes Model._x000D_
Answer a and b or both parts of c for question #1:_x000D_
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1a) Which of Cortese€™s models do you feel is used most often these days? Present and defend your reasoning;_x000D_
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and_x000D_
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1b) Which model you feel could prove the most problematic i.e., lead to negative stereotyping? Present and defend your reasoning._x000D_
Or:_x000D_
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1c) If you don’t feel any of Cortese’s models are still applicable:_x000D_
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1) Present your own model/approach that describes the way minorities are presented in advertising today; and_x000D_
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2) Defend your position and provide an example of your own model._x000D_
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