Emerging Marketing trends: How free digital products grow

Emerging Marketing trends: How free digital products grow

Type of document       PowerPoint Presentation

7 Pages Double Spaced

Subject area    Business

Academic Level           Undergraduate

Style    APA

References      6

Order description:

Presentation topic: Emerging Marketing trends: How free digital products grow

(detailed information is in the link in attachment ” Topics”: 9B: How free digital products grow”)

 

Presentation guidelines

– Around 14 pages Powerpoint slides including script (speaker notes)

– 15 minute presentation (roughly 1900 words)

– Powerpoint points is expected to include visual aids (pictures/photos/Tables etc. (if needed))

– Theories are required to apply in this topic

– References

1) The topic for our team is in the attached file ”MKG324_Task2_Topics” – 9B Emerging Marketing trends: How free digital products grow
And there is a link to the additional information.

(2) Requirements are in the pdf file ”Assessment guidelines”

(3) Further instructions from lecturer:
*You are to demonstrate an advanced level of understanding of marketing and a capacity to make deeper connections with and among contemporary and emerging marketing knowledge, concepts and practices. ”

Please let me know if you have any questions. Thanks!

Key aspects:

15 minutes in total

All students in a group are required to speak

All students in a group will receive the same mark

Two presentations are scheduled for each tutorial from Weeks 5– 9

Criteria 1:

Knowledge of an emerging marketing trend

  • Some questions to get you started: What is it? How did it come to be?

Why does it matter in the short-term and the medium-to-long term for marketers and business in general?

Where is it going? Who is it targeted at and what are the characteristics of this market?

What is its impact so far (positive and negative)?

Are there any businesses in the market attending to this trend? How are they positioned?

  • Use your initiative to come up with other relevant questions.

Criteria 2:

Interrogate the relevant published literature, identifying and incorporating relevant marketing theory

  • Research you topic in journals, textbooks, media releases, company information, industry reports, government reports and so forth.

Our library has many online resources about companies and industries e.g. IBISWorld.

  • It is up to your group to identify the relevant theory. Reflect back on all of the marketing courses you have undertaken and find appropriate theoretical anchors.

Remember this course is about integrating and ‘drawing through’ knowledge learned across the courses that comprise your marketing program.

Criteria 3:

Demonstrate critical, creative and future-focused thinking

  • Show initiative and independent thought. Think outside the box. This is the ‘big picture’ stuff.
  • Think beyond the present day:
  • Where is this trend going in the short-term and mediumto-long term?
  • How might marketing students/marketers capitalise on this (e.g. leverage their current knowledge and skills to remain relevant)?
  • What industries might be affected more than others?
  • How can marketing students/marketers ‘future-proof’ themselves?
  • Consider how this trend might merge or link with other marketing trends that are on the horizon and predict what may occur as a result.

What other factors in the macroenvironment that might come into play?

Criteria 4:

Effective and engaging oral presentation

  • Get the class involved in activities. Be creative. Make it memorable.
  • For example, inject a bit of humour, use multimedia, create a participation activity for the class, use a role play, use props, create an infographic or your own short video documentary

MKG324 Assessment Task 2:

Emerging Marketing Trends IBISWorld database is an excellent source of information – available via USC Library Week Emerging Marketing Trends Resources to start you off… Week 5 5A. Customer personas: What they are and how to create them Site Site 5B. Fashion marketing Site Site Week 6 6A. The sharing economy News story News story 6B. Sports marketing trends and predictions Slides Slides Week 7 7A. Rise of the robots – Automation and job loss in Australia and beyond CEDA Report Site 7B. Search engine optimisation and content marketing Site Site Week 8 8A. Emerging market research trends (e.g. netnography, mobile marketing research, photo diaries; using social media via INK361) Site 8B. Choose your own emerging marketing trend (e.g. cultural competency for 21st Century marketers; ad blockers) Site

9 9A. The maker movement Site 9B. How free digital products grow