Element 011 – Written Assignment (1800 Words)

Points 0

You will recall that in your first submission (Element 010) you were tasked with auditing the marketing environment of your organisation to identify a new, previously unexplored, market for your products/services. You had to employ creative thinking and an entrepreneurial approach not limited by current assumptions [Element 010].

Resources and senior management buy-in had to be secured before you could proceed to developing a detailed marketing plan to implement your ideas in your second submission [Element 011].

This is what you are tasked with doing now:

Element 011: Marketing plan based on findings of marketing audit identifying new market: 1800 words (60%)

		Mark	Learning Outcome
1.	Marketing objectives and strategy including specific marketing objective to enter new market, target market segmentation, differentiation and positioning.	40%	2, 4
2.	Marketing implementation plan including creative use of marketing mix, appropriate marketing metrics, financial projections and estimated return on investment.	50%	3, 4
3.	Presentation, including structure, style, clarity, visuals, professional tone, innovative ideas.	10%	1, 2, 4
	Total Marks:	100%