3000 Word Essayplease
not write exceed this numbernIn this assignment, students will be expected to research
thoroughly (using secondary data), critically discuss and evaluate a retail failure. For this essay, students are expected to
follow the structure given below and integrate relevant theory from this and other marketing/management courses.
Specifically, students are expected to:nn(i) Select a retail failure in the world and critically discuss and evaluate why it
failed (please note it may be a domestic or international retail firm).n(ii) From the identification of the retail failure case, you
must then select between 68
revealing/insightful quotations from media sources (e.g. newspaper, TV) (not from academic
journals) and evaluate those quotations within the context of the failure and use specific theory to prove your argument.
nnGeneral structure is like this: 1 evaluate secondary media resources 2. give out theory 3. evaluate the relationship
between media resources and theory. nnMore specific structure please look at on the word file: Assessment Information
