Economic, cultural, and political / legal aspects of the international business environment.
Paper instructions:
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included
in the required assignment page length. The specific course learning outcomes associated with this assignment are:
Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics, and internal capabilities.
Analyze the major economic, cultural, and political / legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and global
trade integration, and key cultural dimensions affecting marketing operations.
Assess the potential risks and benefits of various international markets and formulate effective market entry strategies to support foreign market expansion.
Integrate global information systems in the use of market research.
Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments.
Construct product distribution channels and logistics to meet marketing objectives and fit a variety of global market environments.
Analyze an integrated marketing communication (IMC) strategy to support global marketing operations.
Integrate global e-Commerce into the marketing strategy.
Evaluate and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and foster a competitive advantage.
Use technology and information resources to research issues in international marketing.
Write clearly and concisely about international marketing using proper writing mechanics.
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