E-Commerce
Starbuck China has been using conventional methods of marketing and promotion. These include use of traditional media such as television, radio and newspapers. Although these forms of advertisements have been effective, the number of target audience reached has reduced (Manuel, 2005). This is because more people are now turning to technological sources such as information, with internet playing a central role. There are more people relying on internet including social networking sites for information (Manuel, 2005). Starbuck China should therefore embark on utilizing E-commerce so as to reach a high number of potential clients.
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