You are required to identify three online businesses that you feel are innovativeand write a report outlining their business models. Giving your reasons explain whether your three examples are truly innovative or whether they are just modifications of existing business models? The three examples you identify should not all be from the same country. They should also be from organisations that are of a different size (i.e. not all from 3 large organisations or 3 small organisations)._x000D_
Word Count: 3000_x000D_
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The assignment assesses your ability to be articulate, informed and to apply business model concepts to threereal businesses demonstrating an awarenessand understanding of the range of issues and factors involved. The business report will be assessed on the basis of:_x000D_
 Clear and logical discussion of each business model covering the Core Value Proposition and the Sources and Methods of Revenue Generation stating any assumptions that you make_x000D_
 Application and understanding of business model concepts_x000D_
 Identification and use of three appropriate innovative business models giving examples of organisations following them_x000D_
 Evidence of wide reading/research to substantiate the discussion_x000D_
 Justification for statements made (e.g. logical reasoning rather than unsupported statements)_x000D_
 Critical appraisal rather than pure description_x000D_
 Suitability of the three businesses proposed_x000D_
 Clear title, summary, contents and conclusion_x000D_
 Clear citation and referencing (sources €“ relevance, range, citation accuracy)_x000D_
 Professional standards of presentation_x000D_
Appendices may be used if appropriate €“ these should be clearly titled and correctly numbered (these do not form part of the 3000 words)._x000D_
The businesses need to be innovation and therefore notfrom the ones that are widely known about e.g. Amazon, Google, Yahoo, Alibaba etc. You will be marked down if you use the well known traditional online Businesses._x000D_
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