Direct Marketing

Direct Marketing

Introduction

To be successful, it is considered that a marketer should provide the right item in the right time, price and place. This means that the marketer needs to produce exactly what people want, take this to the place of their convenience, when it is needed and sell it at an appropriate price to the customers. Though this is a truth that a marketer needs to know if he has to be successful in the industry he serves, hard work and determination is required. The marketer must set out on a mission to find out what customers desire, know the areas they prefer for shopping and the time they do their shopping (Stan, 2009). Then the marketer must strive to produce this product at a cost that will be reflected in the price acceptable by the consumer. With this in mind the marketer cannot produce a product he desires and hope to sell the item to the consumer if the consumer is not interested in the product. From this discussion, it is clear that the success of a product or a company is not based on the features of the product itself but it is based on the ability of a business to meet the needs of the customer. Therefore customers are assets to a business and investment made to reach them is highly justifiable. The best way to reach customers is through direct marketing.

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