critical analysis of your chosen website

This assignment requires each student to critically evaluate a website of a company chosen by students. This report will build a critical analysis of your chosen website against a framework which is a distillation of the critical elements you have synthes
Focus of your Critical Appraisal:
? Evaluate the company website in terms of how it has implemented digital information systems.
? Critically review the business model of the website including the online value proposition, online revenue models, target audience/ market and product/ service strategies .
? Critically evaluate the customer relationship management of the company website.
? Provide suggestions/ recommendations for further improvement of the company’s digital business strategy.

my company’s website is river island.com